Message from the President and CEO

Ma. Fe Perez-Agudo

President and CEO

Hyundai Asia Resources, Inc.

To our valued customer,


Welcome to the world of Modern Premium.


Anchored on the Hyundai slogan “New Thinking. New Possibilities.” Hyundai Asia Resources, Inc. (HARI) and its nationwide dealership network thoughtfully translate this spirit and passion for innovation to your fast-paced lifestyle.


This digital portal is an essential link to get to know you more closely. It is regularly updated so that you may know what’s new with Hyundai, and so that we may respond to your queries about the company and our products and services in the quickest and most satisfying manner possible.


In 2013, Hyundai Motor Company (HMC) resolved to solidify its foundational core of “brand innovation based on quality” in order to grow internally and secure its competitiveness in the midst of a global economic crisis and aggressive competition in the automotive industry.


Driven by this passion to deliver the Hyundai standard of quality to you, HARI has grown exponentially, counting close to 15 years of successful operations in the Philippines; expanded from four pioneering dealerships in 2001 to 41 by the end of 2013; received a string of awards and citations from prestigious government, industry, motoring, media, and consumer groups. These milestones only fuel our commitment to seek new and better ways to connect with you.


Go through the content of this website at your leisure and know that we have taken many significant strides to bring you closer to us wherever you may be in the world and whenever you wish to get in touch with us. The sections on Products and After Sales will be of special interest to you.


For 2014, HARI is poised to leverage on the spirit “New Thinking. New Possibilities.” to offer you the Modern Premium experience—smart, impeccable, and sensible--where our connections with you go beyond the showroom, to your home, and to the community at large, and so become a brand worthy to be called the Filipino’s “Most Trusted Partner in Motoring and Beyond.”


A lot of brilliant experiences are in store for us this year, so join us for a drive and share your questions, comments, and brilliant moments with Hyundai at