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      Hyundai, Official Mobility Partner of the recently-concluded ASEAN 50 Summit, threw the spotlight on the H350 luxury van in an imposing show of strength, comfort, and reliability. A fleet of 50 H350 vans were deployed by Hyundai Asia Resources, Inc. (HARI) to serve the transport needs of the ASEAN 50 delegates, reaffirming Hyundai’s commitment to be the trusted partner to success of Filipino businesses.   Hyundai’s luxe, highly-customizable 14-seater treated Summit delegates to a premium …

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  • Hyundai PH Chief: Value of women to ASEAN is immeasurable, cites education as key to empowerment

     

    Solaire Resort and Casino, November 13, 2017. We live in volatile, uncertain, complex and ambiguous (V.U.C.A.) times but, just like a bag of tea, you’ll never know how strong you are until you’re dipped in hot water. This was Hyundai Asia Resources, Inc. (HARI) President and CEO Ma. Fe Perez-Agudo’s homage to the strength of women in the face of persistent gender issues that beset ASEAN member states.

     

    Ms. Agudo joined peers in the C-suite at the ASEAN Business & Investments Summit ( …

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  • A Hyundai Moment

     

    November 13, 2017, Solaire Resort & Casino. Hyundai Asia Resources, Inc. (HARI) President and CEO Ma. Fe Perez-Agudo exchanged pleasantries with South Korean President HE Moon Jae-In at the ASEAN Business & Investments Summit (ABIS) 2017. Ms. Agudo, a panelist at the ABIS forum, “Unleashing Women Economic Power and Human Capital Development (Investing in Education, Global Competencies, Women and Affirmative Action),” echoed President Moon’s keynote message on co-prosperity and unleashing …

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  • Hyundai Builds Up to ASEAN 50 with Global Youth Group Dialogue for Shared Prosperity

    One with the youth in driving Prosperity for All. November 8, 2017, Bonifacio Global City. HARI Foundation, Inc. (HFI), the social corporate responsibility (CSR) arm of Hyundai Asia Resources, Inc. (HARI), in partnership with the Institute for Global Education Exchange and Internship, Inc. (IGEEI), held a one-day conference with delegates to the Youth Policy and Action Project, a European Commission-funded initiative that aims to promote strategic cooperation among youth organizations, …

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  • Hyundai: Official Mobility Partner of ASEAN 50

      Hyundai, on its 50th year as a leading global brand, supports the ASEAN roadmap of “Prosperity for All” as Official Mobility Partner of the ASEAN 50 Summit and the ASEAN Business and Investment Summit (ABIS), two highly-anticipated global meets slated to happen in Manila this November.   From November 12-15, 2017 Hyundai Asia Resources, Inc. (HARI), the official Philippine distributor of Hyundai vehicles, will deploy 50 units of the 14-seat luxury van H350 to serve the transport needs of …

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HARI Achieves Its Highest Monthly Sales to Date

“The commitment of HARI in fostering a culture of excellence continues to manifest as it notches its highest monthly sales to date. The company, being a trusted lifetime partner of Filipinos, endeavors to constantly improve its products and services through creating value for a sustainable future.”

- Ma. Fe Perez-Agudo, HARI President and CEO

 

Performance and Drivers

 
Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed its July 2017 sales with a record-high of 3,594 units – a 21% growth from the same month of 2016. This propelled HARI’s year-to-date sales to 20,960 units, an 8% growth from last year’s 19,336 units. This likewise solidified HARI’s spot as the third highest selling brand in the automotive industry. Improvements in product availability contributed to the company’s good performance and high market preference.

 
Leading HARI’s impressive July performance in terms of volume is its Passenger Cars (PC) segment which grew by 12% from 2,296 units 2016 to 2,564 units in 2017. The significant jump in sales is again attributed to the Accent which sold 1,608 units, accounting for 45 percent of total HARI volume.

 

Meanwhile, the Light Commercial Vehicles (LCV) segment also posted significant July year-on-year sales growth of 52% to 1,030 units. This is attributed to the H-100, which closed the month at 287 units, more than doubling its output of 130 units in July of 2016.

 

Sales and Economic Outlook

 

Outlook for the Philippine economy remains optimistic as GDP is expected to expand by 6.8% in 2017 despite high volatility in the global market. The positive sentiment towards the Philippine market is anchored on sound macroeconomic fundamentals as the country continues to experience sustained consumer demand, manageable inflation, favorable employment figure, steady inflow of dollar remittances and flexible fiscal position. The confluence of these factors and the sustained automotive demand bid well for the industry. HARI, for its part, aims to capitalize on these conditions in delivering best-in-class products and services to the Filipino consumers.

 

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