• HARI Achieves Double-digit Sales Growth for 2017

    “Listening and understanding the voice of customers led to HARI’s significant growth in 2017. Our success is our customers’ success.” --Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed its 2017 sales with a record-high of 37,678 units, a 12% sales growth from 33,695 units in 2016.   The Passenger Cars (PC) segment grew by 7% in 2017, registering sales at 25,529 …

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  • HARI Gears Up for TRAIN

      January 22, 2018, Bonifacio Global City. Management of Hyundai Asia Resources Inc. (HARI) welcomed Department of Finance (DOF) Assistant Secretary Ma. Teresa S. Habitan for an exclusive briefing on the impact of the Tax Reform for Acceleration and Inclusion (TRAIN) Law (RA 10963) on automotive firms and related industries, such as fuel and real estate. She also discussed the second TRAIN package, which proposes the reduction of corporate income tax rates and the rationalization of business …

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  • Hyundai, GK Kick off Next Leg of Partnership for Share Prosperity with new vehicle donation for fast-rising social enterprises

    Hyundai Asia Resources, Inc. (HARI), through its corporate social responsibility (CSR) arm HARI Foundation, Inc. (HFI), renewed its commitment to support Gawad Kalinga’s (GK) social entrepreneurship program with the donation of five vans that will further drive GK’s spirit of innovation and enterprise to more parts of the country. The vehicle turnover ceremony capped the 5th Global Social Business Summit which was held at the Hyundai Center for Green Innovation located in GK Enchanted Farm in …

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  • Together is always better: Hyundai, Gawad Kalinga Explore New Approaches for Shared Prosperity at 5th Global Social Business Summit

    Hyundai Asia Resources, Inc. (HARI), through its corporate social responsibility (CSR) arm HARI Foundation, Inc. (HFI), renewed its commitment to support Gawad Kalinga’s (GK) social entrepreneurship program at the 5th Global Social Business Summit held at the Hyundai Center for Green Innovation. HFI President Ma. Fe Perez-Agudo joined a panel of leaders from the public and private sectors to tackle the topic, “A Fresh Connection for Communities: New Approaches for Shared Prosperity.” At the …

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  • Hyundai Empowers Industries in Batangas City

    At the groundbreaking of Hyundai Trucks and Buses Batangas were: (L-R) from Hyundai Asia Resources, Inc. (HARI) VP – Commercial Trade Jimmy Trazo, SVP – Trade Operations and Development Cluster Numeriano Cortez, Jr., EVP and CFO Ladislao Avila, Jr., and President and CEO Ma. Fe Perez-Agudo; from Shaw Automotive Resources, Inc. (SARI), President Felix Limcaoco III, SVP & COO Doroteo Sornet, and VP for Operations Maria Antonietta Alonzo.   Hyundai Asia Resources, Inc. (HARI) President and CEO …

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HARI CEO at ABIS 2017: Focus on Riding the Digital Wave as the Key to Business Success

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At the ASEAN Business & Investment Summit (ABIS) 2017 forum, “Unleashing Women Economic Power and Human Capital Development” were (L-R) HARI President and CEO Ma. Fe Perez-Agudo, SM Investment Vice Chair and ASEAN BAC Council Member Teresita Sy-Coson, UN Under-Secretary General Dr. Shamshad Akhtar, ASEAN Business Advisory Council Chairman Jose Ma. Concepcion III, Forum Moderator Presenter and Executive Producer of Channel News Asia Chloe Cho, SME Corporation Malaysia CEO Dr. Hafsah Hashim, and Sinouk Coffee Managing Director and ASEAN Women Entrepreneur 2017 Sirina Sisombat-Hervy.

 

Hyundai Asia Resources Inc. (HARI) President and CEO Ma. Fe Perez-Agudo discussed the digitization of the automotive industry and its impact on the local automotive scene in the panel discussion, “Unleashing Women Economic Power and Human Capital Development.” The forum was one of the highlights of the ASEAN Business and Investment Summit (ABIS) 2017.


“We are living in the digital age. The digital revolution is the great equalizer. The Internet has significantly changed the way we do business,” Ms. Agudo declared to her audience of business and industry leaders, entrepreneurs, and key decision makers.


As the Philippine car market share shifts to reflect the entry of more buyers among the younger age group, the Hyundai PH chief emphasized the need to learn the language of the Millennials in order to better connect with them. “As a ‘Digital Immigrant,’ I know I can learn a lot of new things from this generation of Digital Natives in order to be in-step and on-point in adapting to the quick changes in the digital landscape. There is no way we can delay the digital transformation of our businesses. The longer we take, the higher the risk of losing our markets and compromising our efficiency goals and innovation strategies,” she said.


Ms. Agudo also saw the fast-shifting changes in the Internet as a great equalizer between genders, and how this impacts the way business is conducted. “Socio-economic inclusiveness is happening in the digital space. Gender is and should no longer be an issue,” she noted. “Netizens no longer look at who the seller is, but at the quality, uniqueness, efficiency, convenience, and customer friendliness of a product or service. In other words, to be successful at e-commerce, you must build trust, which is a gender-neutral value. To earn trust, we all must do good and do well. Men and women are co-creators of value in the digital space. To be co-creators, everyone must be economically empowered. Digital offers opportunities. It is our choice to make it work for us.”


Joining Agudo in the panel were UN Under-Secretary General Dr. Shamshad Akhtar, SM Investment Vice Chair and ASEAN BAC Council Member Teresita Sy-Coson, SME Corporation Malaysia CEO Dr. Hafsah Hashim, and Sinouk Coffee Managing Director and ASEAN Women Entrepreneur 2017 Sirina Sisombat-Hervy, with Chloe Choe of Channel News Asia acting as the moderator.