• Hyundai PH tops Hyundai Asia-Pacific Distributorship Network in Customer Satisfaction

    Hyundai Asia Resources, Inc. (HARI) Senior Assistant Vice President for After Sales Service Operations Richard Gapasin (L) accepted the award for Customer Satisfaction in After-Sales Service in the Hyundai Asia-Pacific distributorship network from Hyundai Motor Company (HMC) Senior Vice President for Customer Experience Division Jaehoon Chang (R) last February 26, 2018 at the Asia-Pacific, Africa & Middle East Service Conference at the Grand Hyatt Hotel in Singapore.     Hyundai Asia …

  • HARI Inches Up by 1.5% in the First Two Months of 2018

    “February gives us a consistent start in 2018. This only shows the trust and commitment our customers have to our high-quality, best-in-class, and customer-focused products and services.” - Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, has registered 2,649 unit sales for the month of February 2018. This leaves the total 2018 year-to-date Hyundai unit sales at 5,552, …

  • Hyundai PH Advances Regional Entrepreneurship through AMEN partnership

      At the World Trade Center, the Hyundai H350 provided a premium ride for AMEN mentors.   Hyundai was the official mobility partner of the recently concluded first ASEAN Mentorship for Entrepreneurs Network (AMEN). AMEN, a flagship program of the ASEAN Business Advisory Council (ASEAN-BAC), was launched in November 2017 and designed to accelerate the scaling of the small enterprises in ASEAN through mentorship.   The H350, Hyundai’s luxe, highly-customizable 14-seater van, ably …

  • Hyundai Dream Center Philippines: Set to elevate Filipino skill and talent in the auto industry

    (L-R) HARI Chairman Emeritus Richard L. Lee, HARI President and CEO Ma. Fe Perez-Agudo, Plan International Philippines Country Director Dennis Guy O’Brien, and Plan International Korea External Relations Team Manager Choi Yun Sung     Hyundai Logistics Center, future home of Hyundai Dream Center Philippines     Hyundai Dream Center Philippines’ curriculum is envisioned to provide the local auto industry with a new generation of world-class automotive service technicians.   Hyundai …

  • Hyundai Kicks Off 2018 with Modest Sales Growth

    “January’s performance provides a jumpstart to 2018. Though faced with a tougher business landscape, we expect this year to bring us on higher grounds as we continue to level up our commitment in providing the best products and services to our customers.” - Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, started 2018 with a modest 3% growth from 2,817 units sold …


HARI Foundation, Inc. Champions Biodiversity Conservation in the Asean Region

HFI ACB Partnership

One for Biodiversity. HARI Foundation, Inc. (HFI), led by President Ma. Fe Perez-Agudo, and ASEAN Centre for Biodiversity (ACB), led by Director Atty. Roberto Oliva, commit to intensify efforts at preserving the ASEAN region’s rich but threatened biodiversity.


Hyundai Asia Resources, Inc. (HARI), through its corporate social responsibility (CSR) arm HARI Foundation, Inc. (HFI), takes up the cudgels for the environment in a grand new way as the Philippine automotive industry’s champion for biodiversity in the ASEAN region.


HFI boldly takes its advocacy for education in climate change on a regional scale by partnering with the ASEAN Centre for Biodiversity (ACB).


ACB, established in 2005, is the ASEAN’s response to the challenge of biodiversity loss in the region. It is an intergovernmental organization that facilitates cooperation and coordination in the areas of conservation, sustainable, and equitable use of biological diversity among the 10 ASEAN Member States and with like-minded international organizations. The ACB headquarters is based in Los Baños, Laguna.


HFI will present the Hyundai Icon for Biodiversity to each of the winners of the ASEAN Biodiversity Heroes during the awards ceremony that will be held on August 7, 2017, at New World Manila Bay Hotel.


The ASEAN Biodiversity Heroes is integral to the observance of the ASEAN’s Golden Anniversary and is one of the region’s major contributions to the United Nations Decade on Biodiversity 2011-2020. This program was designed to recognize outstanding individuals who have contributed significantly to biodiversity conservation and advocacy efforts in their respective countries. Ten winners, representing the 10 ASEAN Member States—Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam—will be proclaimed.


These Heroes will serve as ambassadors of biodiversity conservation in the region and will be engaged in a series of public engagements aimed to inspire people to support and promote ACB’s advocacy.


Said HFI President Ma. Fe Perez-Agudo, “The ASEAN Biodiversity Heroes is our pioneering platform for spreading the word about the importance of preserving and sustaining the wealth of biodiversity in our region. By recognizing and supporting the work of these eco-warriors, we are looking to inspire more people to be biodiversity heroes in their respective sectors and so spark a regional movement that will intensify the clamor and facilitate shifts in governance and business strategies to support the global movement to save our planet.”


Guided by a shared vision to build a nation adaptive and resilient to climate change, HFI and ACB signed a memorandum of cooperation (MOC) on March 30, 2017 to strengthen global efforts to support biodiversity and to support the ASEAN Member States in achieving their biodiversity conservation objectives. This milestone undertaking forms part of a three-year partnership between HFI and ACB to cooperate in enhancing public awareness of the value of biodiversity and the need to conserve it, and strengthen the role of business in biodiversity conservation.


According to ACB Executive Director Atty. Roberto Oliva, “We commend Hyundai for taking up the cudgels for the environment. CSR is not about giving gifts but taking on a social issue so that a society can be more sustainable. Hyundai, through HFI, establishes itself as a catalyst of a global movement for environmental preservation, being the first and only partner of ACB from the automotive sector to champion the cause of biodiversity conservation in the ASEAN region.”


The ASEAN Biodiversity Heroes is also supported by the ASEAN Secretariat, the Philippines’ Department of Foreign Affairs (DFA), and the European Union (EU). ACB serves as the awards secretariat.


About HARI Foundation, Inc.


Since 2006, HARI Foundation, Inc. (HFI) has been driving the advancement of the Filipino by engaging partners in Government and the private sectors in various philanthropic endeavors across the country in the areas of community development, social entrepreneurship, healthcare, environment, and women and youth empowerment.


Fully aware that poverty is more than just the lack of resources, but of options to pursue a better life, HFI has streamlined its vision of corporate social investment (CSI) to a more focused, long-term, multi-disciplinary, and multi-stakeholder solution that would entail partnering with various public and private institutions. 


Education with focus on environmental stewardship for a greener Philippines is the core of HFI’s contribution to the Philippine agenda for sustainability.


HFI has received recognition for good governance, sound financial management, accountability, and leadership in engaging government and private sectors to collaborate in long-term nation-building programs.


About the ASEAN Centre for Biodiversity


The ASEAN Centre for Biodiversity (ACB) is an intergovernmental organization created by the ASEAN in response to the challenge of biodiversity loss. It facilitates cooperation and coordination among the 10 ASEAN Member States and regional international organizations on the conservation and sustainable use of biodiversity, and the fair sharing of benefits arising from the use of such natural treasures.