• HARI Achieves Double-digit Sales Growth for 2017

    “Listening and understanding the voice of customers led to HARI’s significant growth in 2017. Our success is our customers’ success.” --Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed its 2017 sales with a record-high of 37,678 units, a 12% sales growth from 33,695 units in 2016.   The Passenger Cars (PC) segment grew by 7% in 2017, registering sales at 25,529 …

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  • HARI Gears Up for TRAIN

      January 22, 2018, Bonifacio Global City. Management of Hyundai Asia Resources Inc. (HARI) welcomed Department of Finance (DOF) Assistant Secretary Ma. Teresa S. Habitan for an exclusive briefing on the impact of the Tax Reform for Acceleration and Inclusion (TRAIN) Law (RA 10963) on automotive firms and related industries, such as fuel and real estate. She also discussed the second TRAIN package, which proposes the reduction of corporate income tax rates and the rationalization of business …

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  • Hyundai, GK Kick off Next Leg of Partnership for Share Prosperity with new vehicle donation for fast-rising social enterprises

    Hyundai Asia Resources, Inc. (HARI), through its corporate social responsibility (CSR) arm HARI Foundation, Inc. (HFI), renewed its commitment to support Gawad Kalinga’s (GK) social entrepreneurship program with the donation of five vans that will further drive GK’s spirit of innovation and enterprise to more parts of the country. The vehicle turnover ceremony capped the 5th Global Social Business Summit which was held at the Hyundai Center for Green Innovation located in GK Enchanted Farm in …

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  • Together is always better: Hyundai, Gawad Kalinga Explore New Approaches for Shared Prosperity at 5th Global Social Business Summit

    Hyundai Asia Resources, Inc. (HARI), through its corporate social responsibility (CSR) arm HARI Foundation, Inc. (HFI), renewed its commitment to support Gawad Kalinga’s (GK) social entrepreneurship program at the 5th Global Social Business Summit held at the Hyundai Center for Green Innovation. HFI President Ma. Fe Perez-Agudo joined a panel of leaders from the public and private sectors to tackle the topic, “A Fresh Connection for Communities: New Approaches for Shared Prosperity.” At the …

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  • Hyundai Empowers Industries in Batangas City

    At the groundbreaking of Hyundai Trucks and Buses Batangas were: (L-R) from Hyundai Asia Resources, Inc. (HARI) VP – Commercial Trade Jimmy Trazo, SVP – Trade Operations and Development Cluster Numeriano Cortez, Jr., EVP and CFO Ladislao Avila, Jr., and President and CEO Ma. Fe Perez-Agudo; from Shaw Automotive Resources, Inc. (SARI), President Felix Limcaoco III, SVP & COO Doroteo Sornet, and VP for Operations Maria Antonietta Alonzo.   Hyundai Asia Resources, Inc. (HARI) President and CEO …

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HARI, PETA Stage a Collaboration Coup

hari-peta-collab

HARI gets in touch with its creative side. Top management of Hyundai Asia Resources, Inc. (HARI) underwent a two-day theater workshop at the PETA Theater Center in Quezon City to kick off the year’s business planning activities. The workshop aimed to explore new platforms for creative learning and teambuilding in the context of the automotive business.

 

PETA Theater Center Quezon City, September 7-8, 2017. Hyundai Asia Resources, Inc. (HARI) does it again. As the company that carries challenger brand Hyundai and its signature innovative thrust in mobility, the country’s third top ranking automotive firm and this year’s Hyundai Global Distributor of the Year, went off-the-beaten path by engaging the Philippine Educational Theater Association (PETA) to facilitate a 2-day theater workshop for top management to kick off the year’s business planning activities. The workshop aimed to explore new platforms for creative learning and teambuilding in the context of the automotive business.

 

PETA, hailed as the Philippines’ pioneering national theater group and recipient of the 2017 Ramon Magsaysay Award for culture and the arts, gave the HARI workshop participants a taste of their 50 years of “bold, collective contributions in shaping the theater arts as a force for social change.”

 

Said HARI President and CEO Ma. Fe Perez-Agudo, “In line with our ongoing GUSTO campaign, we seek to transform the company, across the ranks, into an agile business that is in step and attuned with our digital times, but without losing sight of the personalized, human touch that customers today seek and demand of us. PETA has been cited for its efforts at transformative leadership in Asia. Their artist-teachers are in a unique position to help us take GUSTO to the next level by infusing the ‘heart’ into technology.”

 

According to PETA President Cecilia “CB” Garrucho, “Many companies worldwide are turning to arts-based learning to explore non-arts concerns, such as management and leadership. Very few local companies have yet to explore this platform. That is why HARI is a trailblazer in this regard.”