• HARI SALES REMAIN BUOYANT WITH 9% GROWTH

    “Our auspicious performance in the first four months of 2017 validates the Filipino’s growing endearment towards the Hyundai brand. This only inspires us to give nothing but top-notch quality products and services to our customers.”

    - Ma. Fe Perez-Agudo, HARI President and CEO

     

     

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, recorded 2,521 unit sales for the month of April—a feat considering there were …

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  • Hyundai Asia Resources, Inc.: HMC Global Distributor of the Year 2016

    HMC Vice-Chairman Mr. Euisun Chung (extreme left) presented the HMC Global Distributor of the Year 2016 to the HARI Board of Directors (L-R) President and CEO Ma. Fe Perez-Agudo, Chairman Edward S. Go, and Chairman Emeritus Richard L. Lee.

     

    May 10, 2017, Seoul, Korea—“We celebrate 50 years of our brand, 50 years of redefining mobility through customer-driven innovation, 50 years of caring for Man and Planet. Cheers to 50 years more of our brilliant journey together!” declared Hyundai Asia …

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  • RECORD-HIGH MARCH SALES PUSH HARI Q1 GROWTH TO 18%

    “With our recent achievements, we expect to ride on the crest of a new wave of automotive resurgence in 2017. Through innovation and relentless pursuit of our customers, we are confident that we will continue to forge new ground, one milestone at a time."

     

    - Ma. Fe Perez-Agudo, HARI President and CEO

    Performance and Drivers

     

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed March 2017 with record sales of 3,371 units—the highest …

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  • Hyundai puts the cool in Summer with DEALights Promo

    Not only is it more fun in the Philippines—it gets hotter every summer! It is always the perfect time to hit the beach, cool off in the mountains, or explore the provinces for local festivals. On the other hand, it’s also the time when the temperature can make people cower in the air-conditioned comforts of their homes or cars. A 2-minute walk to the bus station or a short queue for a cab can make you feel feverish and sweaty as if you just ran a marathon.

    The good news is--Hyundai cools your …

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  • Hyundai Makes a Customer’s Dream Come True

    TAGUIG, Philippines - Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, recently awarded Marchey Ann de Jesus, the lucky winner of Hyundai’s PASKOtse promo with a brand-new Elantra.

     

     

    HARI’s Numeriano Cortez Jr., Senior Vice President for Trade Operations & Development, and Victor Vela, Senior AVP for Sales Planning, personally handed- over the key to at the Hyundai Headquarters where her dream car was waiting for …

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Hyundai Asia Resources, Inc.: HMC Global Distributor of the Year 2016

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HMC Vice-Chairman Mr. Euisun Chung (extreme left) presented the HMC Global Distributor of the Year 2016 to the HARI Board of Directors (L-R) President and CEO Ma. Fe Perez-Agudo, Chairman Edward S. Go, and Chairman Emeritus Richard L. Lee.

 

May 10, 2017, Seoul, Korea—“We celebrate 50 years of our brand, 50 years of redefining mobility through customer-driven innovation, 50 years of caring for Man and Planet. Cheers to 50 years more of our brilliant journey together!” declared Hyundai Asia Resources, Inc. (HARI) President and CEO Ma. Fe Perez-Agudo when she accepted the Hyundai Motor Company (HMC) Global Distributor of the Year 2016 award during the Global Distributors Convention held at the Grand Intercontinental Hotel in Seoul.

 

HARI first bagged the prestigious award in 2010. Now on its second win, the official Philippine distributor of Hyundai vehicles once again proves its mettle as a world-class automotive firm. HARI is one of the three (3) recipients of the 2016 Global Distributor of the Year Award.

 

This honor comes at the heels of a fierce first quarter sales performance, sealing HARI’s Industry position as the third top-ranking automotive firm in the country.

 

 

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HARI President and CEO Ma. Fe Perez-Agudo, toasted to 50 years of the Hyundai brand. HARI was awarded HMC Global Distributor of the Year 2016 during the Global Distributors Convention held May 10, 2017 at the Grand Intercontinental Hotel in Seoul.

 

HARI closed March 2017 with record sales of 3,371 units—the highest monthly output in the company’s 15-year history, pushing first quarter sales to 8,841, up by 18% as compared to the 7,469 units sold in the same period of 2016.

 

The Global Distributor of the Year award is likewise a nod to Filipino entrepreneurial genius and management capability. HARI continues to win the unwavering confidence of HMC with its shining reputation for introducing to the local automotive industry pioneering customer-driven innovations in Sales, After-Sales, and Customer Relations, as well as for its noteworthy efforts in corporate social responsibility (CSR) through HARI Foundation, Inc. (HFI).

 

Also present at the awards ceremony were HARI Chairman Emeritus Richard L. Lee and Chairman Edward S. Go.

In her acceptance speech, Ms. Agudo added that this new honor challenges HARI and its nationwide dealership fortress to further explore opportunities opened up by the ASEAN integration. “We are ready to bring new business and economic value… to take our partnership with Hyundai Motor Company to greater heights… to strengthen Hyundai brand presence in the ASEAN. Together, with Hyundai Motor Company, we raise the Hyundai banner strong and proud in the Philippines and Southeast Asia!”