• Hyundai Brings The XCIENT Power At The 2017 PHILCONSTRUCT

      PASAY CITY, Manila – Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, will be introducing the New Generation of the Hyundai XCIENT heavy-duty truck at the 2017 PHILCONSTRUCT Construction Show which will be held at the World Trade Center & SMX Convention Center, SM Mall of Asia from January 6 to 9, 2018.   PHILCONSTRUCT is the biggest construction show in the country. It caters both to the heavy equipment and machinery, …

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  • Hyundai Dream Center Philippines: Hyundai's Christmas Gift to our Underprivileged Youth

    (L-R) HARI Chairman Emeritus Richard L. Lee, HARI President and CEO Maria Fe Perez-Agudo, Plan International Philippines Country Director Dennis Guy O’Brien, and Plan International Korea External Relations Team Manager Choi Yun Sung

     

    December 5, 2017– Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, joined forces with the world’s third largest vehicle manufacturer, Hyundai Motor Company of South Korea (HMC) in …

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  • Hyundai Sparks GREEN Revolution in Marikina City

    At the Groundbreaking Ceremony of Hyundai Marikina were: (L-R) Hyundai Asia Resources, Inc. (HARI) SVP – Trade Operations and Development Cluster Numeriano Cortez, Jr., Marikina City Business Permits and Licensing Office Department Head Atty. Nancy Teylan, Marikina City First District Representative Bayani Fernando, Marikina City Mayor Marcelino Teodoro, Shaw Automotive Resources, Inc. (SARI) President Felix Limcaoco III, HARI President and CEO Ma. Fe Perez-Agudo, HARI EVP and CFO Ladislao …

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  • HARI grows by 12% in November with Grand Starex and Accent; H100 stages grand recoup

      “2017 PROVED TO BE UPBEAT FOR Hyundai, reflecting our driven and empowered industry. We expect to maintain this growth momentum, thereby contributing to the overall growth of the economy for 2017.” --Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia Resources Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, registered positive year-to-date growth in Passenger Car (PC) and Light Commercial Vehicle (LCV) sales, growing by 12% …

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  • Hyundai Gears Up for 2018: Focused to Meet a Wide Range of Demands in Transport and Mobility

      Hyundai Asia Resources, Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial (trucks and buses) vehicles, gears up in anticipation of the government’s intensified push for infrastructure in 2018. With its line of passenger cars, commercial, and special vehicles braced for a wide range of mobility and payload requirements, HARI underscores its role as the Filipino’s lifetime partner to success.   “We are broadening our corporate horizon at a very opportune …

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Hyundai Asia Resources, Inc.: HMC Global Distributor of the Year 2016

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HMC Vice-Chairman Mr. Euisun Chung (extreme left) presented the HMC Global Distributor of the Year 2016 to the HARI Board of Directors (L-R) President and CEO Ma. Fe Perez-Agudo, Chairman Edward S. Go, and Chairman Emeritus Richard L. Lee.

 

May 10, 2017, Seoul, Korea—“We celebrate 50 years of our brand, 50 years of redefining mobility through customer-driven innovation, 50 years of caring for Man and Planet. Cheers to 50 years more of our brilliant journey together!” declared Hyundai Asia Resources, Inc. (HARI) President and CEO Ma. Fe Perez-Agudo when she accepted the Hyundai Motor Company (HMC) Global Distributor of the Year 2016 award during the Global Distributors Convention held at the Grand Intercontinental Hotel in Seoul.

 

HARI first bagged the prestigious award in 2010. Now on its second win, the official Philippine distributor of Hyundai vehicles once again proves its mettle as a world-class automotive firm. HARI is one of the three (3) recipients of the 2016 Global Distributor of the Year Award.

 

This honor comes at the heels of a fierce first quarter sales performance, sealing HARI’s Industry position as the third top-ranking automotive firm in the country.

 

 

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HARI President and CEO Ma. Fe Perez-Agudo, toasted to 50 years of the Hyundai brand. HARI was awarded HMC Global Distributor of the Year 2016 during the Global Distributors Convention held May 10, 2017 at the Grand Intercontinental Hotel in Seoul.

 

HARI closed March 2017 with record sales of 3,371 units—the highest monthly output in the company’s 15-year history, pushing first quarter sales to 8,841, up by 18% as compared to the 7,469 units sold in the same period of 2016.

 

The Global Distributor of the Year award is likewise a nod to Filipino entrepreneurial genius and management capability. HARI continues to win the unwavering confidence of HMC with its shining reputation for introducing to the local automotive industry pioneering customer-driven innovations in Sales, After-Sales, and Customer Relations, as well as for its noteworthy efforts in corporate social responsibility (CSR) through HARI Foundation, Inc. (HFI).

 

Also present at the awards ceremony were HARI Chairman Emeritus Richard L. Lee and Chairman Edward S. Go.

In her acceptance speech, Ms. Agudo added that this new honor challenges HARI and its nationwide dealership fortress to further explore opportunities opened up by the ASEAN integration. “We are ready to bring new business and economic value… to take our partnership with Hyundai Motor Company to greater heights… to strengthen Hyundai brand presence in the ASEAN. Together, with Hyundai Motor Company, we raise the Hyundai banner strong and proud in the Philippines and Southeast Asia!”