Hyundai: Official Mobility Partner of ASEAN Biodiversity Heroes
A show of force for the environment. HARI Foundation, Inc. (HFI) President Ma. Fe Perez-Agudo and ASEAN Centre for Biodiversity (ACB) Director Atty. Roberto Oliva commit to intensify efforts at conserving the ASEAN region’s rich but threatened biodiversity.
Hyundai Asia Resources, Inc. (HARI), through its corporate social responsibility (CSR) arm HARI Foundation, Inc. (HFI), has partnered with the ASEAN Centre for Biodiversity (ACB), to take its advocacy for education in environmental stewardship on a regional scale as the Philippine auto industry’s champion for biodiversity in the ASEAN region.
ACB is an intergovernmental organization created by the Association of Southeast Asian Nations to address the challenge of biodiversity loss in the region.
The ASEAN Biodiversity Heroes is a program designed to recognize individuals who have contributed significantly to biodiversity conservation and advocacy efforts in their respective countries. Ten winners, representing the 10 ASEAN Member States—Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam—will be proclaimed.
HFI will present the Hyundai Icon for Biodiversity award to the Heroes on August 7, 2017, at the New World Hotel Manila Bay; while HARI has assigned the Hyundai luxe van H350 to be the awardees’ official transport during their stay in Manila.
According to HFI President Ma. Fe Perez-Agudo, “We want to give the ASEAN Biodiversity Heroes a total experience of Filipino hospitality. By providing them a premium ride around the Metro, we take our ‘Mabuhay’ a notch higher.”
The ASEAN Biodiversity Heroes will serve as ambassadors of biodiversity conservation in the region and will be engaged in a series of public engagements aimed to inspire people to support and promote ACB’s advocacy. By recognizing and supporting the work of the ASEAN Biodiversity Heroes, HFI and ACB aim to spark a regional movement for government and businesses to shift strategies in order to support the global movement to save our planet.
“Proactive concern for Man and Planet is in the DNA of Hyundai, so our support for ACB’s noble cause is certainly in-sync with HARI’s thrust to connect better with the hearts of our customers. Do you want a cleaner and greener environment? Join our cause. Let’s do it together! Gusto natin. Kaya natin. Sama tayo, tungo sa isang mas maganda kinabukasan para sa lahat,” declared Ms. Agudo.
The ASEAN Biodiversity Heroes is also supported by the ASEAN Secretariat, the Philippines’ Department of Foreign Affairs (DFA), and the European Union (EU). ACB serves as the awards secretariat.
About HARI Foundation, Inc.
Since 2006, HARI Foundation, Inc. (HFI) has been driving the advancement of the Filipino by engaging partners in Government and the private sectors in various philanthropic endeavors across the country in the areas of community development, social entrepreneurship, healthcare, environment, and women and youth empowerment.
Fully aware that poverty is more than just the lack of resources, but of options to pursue a better life, HFI has streamlined its vision of corporate social investment (CSI) to a more focused, long-term, multi-disciplinary, and multi-stakeholder solution that would entail partnering with various public and private institutions.
Education with focus on environmental stewardship for a greener Philippines is the core of HFI’s contribution to the Philippine agenda for sustainability.
HFI has received recognition for good governance, sound financial management, accountability, and leadership in engaging government and private sectors to collaborate in long-term nation-building programs.
About the ASEAN Centre for Biodiversity
The ASEAN Centre for Biodiversity, established in 2005, is ASEAN’s response to the challenge of biodiversity loss in the region. It is an intergovernmental organization created by ASEAN in response to the challenge of biodiversity loss. It facilitates cooperation and coordination among the 10 ASEAN Member States and regional international organizations on the conservation and sustainable use of biodiversity, and the fair sharing of benefits arising from the use of such natural treasures. The ACB headquarters is based in Los Baños, Laguna.