• Hyundai H350, Official Transport of ASEAN 50 Puts Hyundai CV Line on High Gear

      Hyundai, Official Mobility Partner of the recently-concluded ASEAN 50 Summit, threw the spotlight on the H350 luxury van in an imposing show of strength, comfort, and reliability. A fleet of 50 H350 vans were deployed by Hyundai Asia Resources, Inc. (HARI) to serve the transport needs of the ASEAN 50 delegates, reaffirming Hyundai’s commitment to be the trusted partner to success of Filipino businesses.   Hyundai’s luxe, highly-customizable 14-seater treated Summit delegates to a premium …

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  • Hyundai PH Chief: Value of women to ASEAN is immeasurable, cites education as key to empowerment

     

    Solaire Resort and Casino, November 13, 2017. We live in volatile, uncertain, complex and ambiguous (V.U.C.A.) times but, just like a bag of tea, you’ll never know how strong you are until you’re dipped in hot water. This was Hyundai Asia Resources, Inc. (HARI) President and CEO Ma. Fe Perez-Agudo’s homage to the strength of women in the face of persistent gender issues that beset ASEAN member states.

     

    Ms. Agudo joined peers in the C-suite at the ASEAN Business & Investments Summit ( …

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  • A Hyundai Moment

     

    November 13, 2017, Solaire Resort & Casino. Hyundai Asia Resources, Inc. (HARI) President and CEO Ma. Fe Perez-Agudo exchanged pleasantries with South Korean President HE Moon Jae-In at the ASEAN Business & Investments Summit (ABIS) 2017. Ms. Agudo, a panelist at the ABIS forum, “Unleashing Women Economic Power and Human Capital Development (Investing in Education, Global Competencies, Women and Affirmative Action),” echoed President Moon’s keynote message on co-prosperity and unleashing …

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  • Hyundai Builds Up to ASEAN 50 with Global Youth Group Dialogue for Shared Prosperity

    One with the youth in driving Prosperity for All. November 8, 2017, Bonifacio Global City. HARI Foundation, Inc. (HFI), the social corporate responsibility (CSR) arm of Hyundai Asia Resources, Inc. (HARI), in partnership with the Institute for Global Education Exchange and Internship, Inc. (IGEEI), held a one-day conference with delegates to the Youth Policy and Action Project, a European Commission-funded initiative that aims to promote strategic cooperation among youth organizations, …

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  • Hyundai: Official Mobility Partner of ASEAN 50

      Hyundai, on its 50th year as a leading global brand, supports the ASEAN roadmap of “Prosperity for All” as Official Mobility Partner of the ASEAN 50 Summit and the ASEAN Business and Investment Summit (ABIS), two highly-anticipated global meets slated to happen in Manila this November.   From November 12-15, 2017 Hyundai Asia Resources, Inc. (HARI), the official Philippine distributor of Hyundai vehicles, will deploy 50 units of the 14-seat luxury van H350 to serve the transport needs of …

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HYUNDAI STEERS AUTO INDUSTRY TOWARD A CULTURE OF INNOVATION

Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, brought together experts from the automotive industry and thought leaders from private businesses and multi-lateral organizations in a groundbreaking knowledge forum, dubbed the Hyundai Innovation Congress (iCON), aimed to generate a new culture of innovation in the industry.

hyundai icon group photo

HARI President and CEO Ma. Fe Perez-Agudo (front, center) shares a cup of good coffee with (clockwise) ASEAN Centre for Biodiversity Executive Director Atty. Roberto Oliva, Dentsu Aegis Network Philippines CEO Donald Lim, HMC Brand Strategy Team Head Kuen-Young Lee, J. Walter Thompson Philippines Executive Strategic Planning Director Pamela Garcia, HARI Chairman Edward Go, and Vice-Chairman Conrad Marty.

With the theme, “Harnessing Accessible and Responsive Innovation,” the first ever iCON formed part of the grand kickoff of the highly anticipated Manila International Auto Show (MIAS) 2017, considered the biggest motoring and driving event that draws hordes of guests every summer.

In a welcome contrast to the high-octane MIAS fever, a cozy coffee lounge setting provided the backdrop to the iCON, held at the Amorsolo and Hidalgo Halls of the World Trade Center. Drenched in the stimulating aroma of freshly ground coffee, the atmosphere invited good conversations and intellectually challenging arguments among innovation leaders and enthusiasts, with topics ranging from disruptive transformation, to the impacts of the digital revolution, and even the global trends that affect consumer behavior.

HARI President and CEO Ma. Fe Perez-Agudo noted, “The Hyundai Innovation Congress is designed to be a regular platform to spark dialogue, challenge the status quo, and come up with smart, relevant, and do-able measures that will guide business strategies in the years to come. It is a call for all sectors to embrace innovation—our winning chip in the face of the I.T. Revolution.”

Through the ICON, HARI signifies support to the national agenda of establishing a robust innovation culture. The government, through Department of Science and Technology Secretary Fortunato dela Peṅa, expressed support to this trailblazing endeavor and recognized HARI as a champion of innovation in the private sector.