• HARI, PETA Stage a Collaboration Coup

    HARI gets in touch with its creative side. Top management of Hyundai Asia Resources, Inc. (HARI) underwent a two-day theater workshop at the PETA Theater Center in Quezon City to kick off the year’s business planning activities. The workshop aimed to explore new platforms for creative learning and teambuilding in the context of the automotive business.

      PETA Theater Center Quezon City, September 7-8, 2017. Hyundai Asia Resources, Inc. (HARI) does it again. As the company that carries …

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  • Pamper Your Car Through Hyundai Raindrops

    Get more out of life on the road with a well-maintained car.   Your car is your ever-reliable workhorse. Without it, staying on-the-go and accomplishing tasks is definitely a challenge. Your life also greatly depends on it the moment you take the wheel. It is, therefore, imperative to give your car the TLC it truly deserves. Here are three (3) easy steps to pamper and keep your car in tip-top condition:   Trust the experts. “Health is wealth” should not be exclusive to humans. It can also be …

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  • Hyundai’s Fast Track Service: Designed for you to get more out of life

         Thousands of satisfied Hyundai car owners can’t be wrong. This monsoon season may be just the time for you to make that appointment for preventive maintenance service (PMS) to keep your car in perfect roadworthy condition. Your friendly Hyundai service center will make sure it won’t rain on your parade by making you waste precious time waiting for your car while undergoing PMS. Not with Hyundai Asia Resources, Inc. (HARI) recently earning bragging rights for service excellence with …

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  • HARI Achieves Its Highest Monthly Sales to Date

    “The commitment of HARI in fostering a culture of excellence continues to manifest as it notches its highest monthly sales to date. The company, being a trusted lifetime partner of Filipinos, endeavors to constantly improve its products and services through creating value for a sustainable future.” - Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers  Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed its July 2017 …

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  • HARI Foundation Amplifies Fight for Environment, Awards the 10 ASEAN Biodiversity Heroes with the Hyundai iCON for Biodiversity

      One for Biodiversity. Hyundai Asia Resources, Inc. (HARI), through its corporate social responsibility arm, HARI Foundation, Inc. (HFI), celebrated 50 years of ASEAN by honoring the 2017 ASEAN Biodiversity Heroes with the Hyundai Icon for Biodiversity. At the awards ceremony held August 7 at New World Manila Bay Hotel were: (L-R) ASEAN Deputy Secretary General Vongthep Arthakaivalvatee; Eyad Samhan (Brunei Darussalam); Sophea Chhin (Cambodia); Alex Waisimon (Indonesia); Nitsavanh Louangkhot …

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HYUNDAI STEERS AUTO INDUSTRY TOWARD A CULTURE OF INNOVATION

Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, brought together experts from the automotive industry and thought leaders from private businesses and multi-lateral organizations in a groundbreaking knowledge forum, dubbed the Hyundai Innovation Congress (iCON), aimed to generate a new culture of innovation in the industry.

hyundai icon group photo

HARI President and CEO Ma. Fe Perez-Agudo (front, center) shares a cup of good coffee with (clockwise) ASEAN Centre for Biodiversity Executive Director Atty. Roberto Oliva, Dentsu Aegis Network Philippines CEO Donald Lim, HMC Brand Strategy Team Head Kuen-Young Lee, J. Walter Thompson Philippines Executive Strategic Planning Director Pamela Garcia, HARI Chairman Edward Go, and Vice-Chairman Conrad Marty.

With the theme, “Harnessing Accessible and Responsive Innovation,” the first ever iCON formed part of the grand kickoff of the highly anticipated Manila International Auto Show (MIAS) 2017, considered the biggest motoring and driving event that draws hordes of guests every summer.

In a welcome contrast to the high-octane MIAS fever, a cozy coffee lounge setting provided the backdrop to the iCON, held at the Amorsolo and Hidalgo Halls of the World Trade Center. Drenched in the stimulating aroma of freshly ground coffee, the atmosphere invited good conversations and intellectually challenging arguments among innovation leaders and enthusiasts, with topics ranging from disruptive transformation, to the impacts of the digital revolution, and even the global trends that affect consumer behavior.

HARI President and CEO Ma. Fe Perez-Agudo noted, “The Hyundai Innovation Congress is designed to be a regular platform to spark dialogue, challenge the status quo, and come up with smart, relevant, and do-able measures that will guide business strategies in the years to come. It is a call for all sectors to embrace innovation—our winning chip in the face of the I.T. Revolution.”

Through the ICON, HARI signifies support to the national agenda of establishing a robust innovation culture. The government, through Department of Science and Technology Secretary Fortunato dela Peṅa, expressed support to this trailblazing endeavor and recognized HARI as a champion of innovation in the private sector.