• HARI Achieves Double-digit Sales Growth for 2017

    “Listening and understanding the voice of customers led to HARI’s significant growth in 2017. Our success is our customers’ success.” --Ma. Fe Perez-Agudo, HARI President and CEO   Performance and Drivers   Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, closed its 2017 sales with a record-high of 37,678 units, a 12% sales growth from 33,695 units in 2016.   The Passenger Cars (PC) segment grew by 7% in 2017, registering sales at 25,529 …

  • HARI Gears Up for TRAIN

      January 22, 2018, Bonifacio Global City. Management of Hyundai Asia Resources Inc. (HARI) welcomed Department of Finance (DOF) Assistant Secretary Ma. Teresa S. Habitan for an exclusive briefing on the impact of the Tax Reform for Acceleration and Inclusion (TRAIN) Law (RA 10963) on automotive firms and related industries, such as fuel and real estate. She also discussed the second TRAIN package, which proposes the reduction of corporate income tax rates and the rationalization of business …

  • Hyundai, GK Kick off Next Leg of Partnership for Share Prosperity with new vehicle donation for fast-rising social enterprises

    Hyundai Asia Resources, Inc. (HARI), through its corporate social responsibility (CSR) arm HARI Foundation, Inc. (HFI), renewed its commitment to support Gawad Kalinga’s (GK) social entrepreneurship program with the donation of five vans that will further drive GK’s spirit of innovation and enterprise to more parts of the country. The vehicle turnover ceremony capped the 5th Global Social Business Summit which was held at the Hyundai Center for Green Innovation located in GK Enchanted Farm in …

  • Together is always better: Hyundai, Gawad Kalinga Explore New Approaches for Shared Prosperity at 5th Global Social Business Summit

    Hyundai Asia Resources, Inc. (HARI), through its corporate social responsibility (CSR) arm HARI Foundation, Inc. (HFI), renewed its commitment to support Gawad Kalinga’s (GK) social entrepreneurship program at the 5th Global Social Business Summit held at the Hyundai Center for Green Innovation. HFI President Ma. Fe Perez-Agudo joined a panel of leaders from the public and private sectors to tackle the topic, “A Fresh Connection for Communities: New Approaches for Shared Prosperity.” At the …

  • Hyundai Empowers Industries in Batangas City

    At the groundbreaking of Hyundai Trucks and Buses Batangas were: (L-R) from Hyundai Asia Resources, Inc. (HARI) VP – Commercial Trade Jimmy Trazo, SVP – Trade Operations and Development Cluster Numeriano Cortez, Jr., EVP and CFO Ladislao Avila, Jr., and President and CEO Ma. Fe Perez-Agudo; from Shaw Automotive Resources, Inc. (SARI), President Felix Limcaoco III, SVP & COO Doroteo Sornet, and VP for Operations Maria Antonietta Alonzo.   Hyundai Asia Resources, Inc. (HARI) President and CEO …



A true person of substance has a sharp eye for the best things in life. He has the wisdom to know when to work hard and play hard, when to flaunt and when to go low key.  In a world full of clutter, he can make an underrated beauty stand out and become a force to reckon with.



Get ready for a game-changer in the Philippines’ luxury vehicle segment – a car born with raw talent, bred to be graceful and poised under any circumstance, and trained to perform with smoothness and silence that can only be defined as “athletic elegance.”

Hyundai Asia Resources Inc., the Philippines’ official distributor of Hyundai passenger and commercial vehicles, captivates the 2017 MIAS with a show-stopper, the Genesis G90. 


The Genesis G90 is the flagship model of Genesis Motors, the luxury vehicle division of the Hyundai Motor Company of South Korea. 



When Genesis designers set out to make the G90, they diligently studied that moment when an archer draws back the bow and prepares to unleash the perfectly balanced tension that propels an arrow to its target -  a perfect fusion of power and poise.




The imposing front design of sleek headlamps and wide grille crowned by a magnificent winged-emblem make a sleek side silhouette that defines G90’s unique stance.


Beyond beauty, the G90 sports a gracefully muscular sculpture. Every millimeter of its body has been refined with tunnels for aerodynamics that allow a smooth drive as it cuts through the wind like a true star arriving with a grand entrance.





The G90 comes with a 5.0L GDI 32 Valve V8 from Hyundai’s award-winning Tau® family of engines that delivers 425 horsepower and robust 52.9kg-m of torque. Its advanced 8-speed automatic transmission with SHIFTRONIC® employs a new Smart Shift technology to ensure you are always in perfect gear depending on your driving preference – Smart, Eco, Sport and Individual driver-bespoke.




Even in the oldest of myths, the contender who is the most secure about himself always wins. The G90 raises the bar on security and safety with a body made with 51.7% Advanced High Strength Steel (AHSS) that is designed to withstand collisions from any direction.  Aside from having adaptive suspension control (a marriage of integrated chassis control and electronic suspension control), the G90 has a brake system that offers smooth and stable deceleration and quicker responsiveness. It is also equipped with intelligent features that deliver a safe drive: Lane Departure Assist, Blind Spot Detection, Front & Rear Sensors, and the 9-Airbag System.




True luxury is never loud.  The G90 was crafted after the beauty of a flying arrow – sharp, swift and silent, which is evident in its interiors.  One can bask in the double soundproof glass and triple seal weather strips which make privacy and peace of mind easy to attain. It is like being in a world that is yours alone.

What’s more -- the luxurious cabin space of the G90 sport a human-centered design using premium Nappa leather and rare hardwoods as its elements.  This Genesis-exclusive craftsmanship truly brings forth a total sensory experience.




Every drive is a welcome awakening of the senses.   From the advanced multimedia and navigation system (easily accessible with a 12.3” touchscreen display for the front seats, two 9.2” monitors for rear seats and two integrated control dials), multi-view camera, the 3-zone air conditioning system (to maximize the comfort of the driver, front passenger and back passengers), Lexicon® 17-speaker Quantum Logic® Surround Sound System (that makes you feel like you’re in a concert hall), to the wireless smartphone charging, you will feel like you are at the top of your game with the G90.


This translation of function into form led to the G90’s prestigious GOOD DESIGN™ award which was bestowed by an international jury of architects, design experts and cultural leaders for the Chicago Athenaeum: Museum of Architecture and Design.


The Genesis G90 embodies a smarter, more progressive approach to luxury with innovation and styling seamlessly integrated into your life. It passes not the standards of automotive luxury, but the standards of becoming a valuable lifetime partner. Suggested Retail Price is P7,528,000 (final price upon arrival of the unit in the Philippines shall apply).


Be one of the few who possess the hallmark of true luxury. Visit www.hyundai.ph or your nearest Hyundai dealership to learn more about the Genesis G90.