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  • Hyundai, keen on infrastructure agenda; eyes Mindanao as next auto hub

    Hyundai General Santos, the first dealership in Mindanao to be given a “Narra” pre-certification by the Philippine Green Building Initiative for Best Green Practices and the first Hyundai dealership in Mindanao to implement the new Global Dealership Space  Identity (GDSI) standard.   In support of the national government’s infrastructure agenda, Hyundai Asia Resources, Inc. (HARI), aims to scale its capacity and resources anticipating a boost in transport and construction come 2018. HARI, …

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  • Hyundai commits P100-million for Marawi; Dealership network pledges support to rehab, nation-building

    Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai passenger cars and commercial vehicles the Philippines, announced the launch of its P100-million fund to rehabilitate Marawi City. On December 6, 2017, HARI together with its 42 dealers pledged their Manifesto of Support to Marawi City responding to the call for economic and inclusive development, and declaring their steadfast commitment to nation-building.   Marawi at Hyundai – Magkasama sa Byahe ng Buhay. December 7, 2 …

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  • Hyundai H350 Hailed Best Minibus by Local Media Group

    GREENHILLS, San Juan City – Hyundai Asia Resources Inc. (HARI), the Philippines’ official distributor of Hyundai passenger and commercial vehicles, won the “2017 Best Minibus” award for the Hyundai H350 from the Car Awards Group Inc. (CAGI) last November, 2017.   CAGI is composed of a group of motoring journalists who are devoted to testing and reviewing vehicles annually to vie for the Car of the Year Awards. This activity gives recognition to the best new motor vehicles launched and …

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  • HARI CEO at ABIS 2017: Focus on Riding the Digital Wave as the Key to Business Success

    At the ASEAN Business & Investment Summit (ABIS) 2017 forum, “Unleashing Women Economic Power and Human Capital Development” were (L-R) HARI President and CEO Ma. Fe Perez-Agudo, SM Investment Vice Chair and ASEAN BAC Council Member Teresita Sy-Coson, UN Under-Secretary General Dr. Shamshad Akhtar, ASEAN Business Advisory Council Chairman Jose Ma. Concepcion III, Forum Moderator Presenter and Executive Producer of Channel News Asia Chloe Cho, SME Corporation Malaysia CEO Dr. Hafsah Hashim, and …

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THOUGHT LEADERS HEADLINE HYUNDAI INNOVATION CONGRESS

Bloomberg anchor and entrepreneur Quintin Pastrana indulges the audience in a thought-provoking Q&A with (L-R) Hyundai Motor Company (HMC) of South Korea Brand Strategy Team Head Kuen-Young Lee, HMC Asia & Pacific Regional Headquarters General Manager Cha Deug Yong, and HARI Senior Vice-President for Strategy and Innovation Cluster Renato Pizarro.

 

In what is envisioned to be a yearly knowledge forum for innovation champions, the very first Hyundai Innovation Congress (iCON) held recently at the World Trade Center saw strategic thinkers lay the groundwork for a pioneering culture of innovation and digital leadership across different industries.

 

iCON was organized by Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the country, to reinforce its brand identity as an innovation trailblazer in the automotive industry.

 

President and CEO noted, “Hyundai, the world over, stands for harnessing accessible and responsive innovation. It is part of our DNA as we aspire to be the most beloved brand. It is with this thought that we kick off the very first iCON—to embed the culture of innovation in the Philippine culture for the sake of sustainability.”

 

Donald Lim, CEO of Dentsu Aegis Network Philippines, considered one of the founding fathers of digital marketing in the Philippines, jumpstarted the forum with an exhaustive discussion on digital transformations and how they change the global business landscape in his talk on “Future-Proofing Innovation.”

 

Executive Strategic Planning Director Pamela Garcia of J. Walter Thompson Philippines zeroed in on global trends and creating new frontiers in customer centricity in her presentation on “Unlocking Keys to Innovation Excellence.”

 

Biodiversity took center stage in the talk on “Advancing Innovation for Business and Biodiversity in the ASEAN,” as Atty. Roberto Oliva, Executive Director of the ASEAN Centre for Biodiversity, highlighted the need to shift to a resource-efficient strategy to ensure sustainability.

 

Rounding up the forum was a presentation on the inspiring innovation story of Hyundai Motor Company (HMC), aptly entitled “Disruptive Transformation in the Automotive Industry: The Hyundai Story.” Kuen-Young Lee, HMC Brand Strategy Team Head provided the audience a rare opportunity to learn about the latest disruptions in Hyundai and detailed the company’s journey to innovation and growth.

 

With the success of the iCON, HARI is poised to sustain its leadership as a prime innovator in the automotive industry.

 

Agudo added, “Through our 16 years of operation in the Philippines, Hyundai has taken to heart the challenge to innovate—launching products and services that have revolutionized the local automotive industry. We are bent on beating our own record as we continue to drive new value into the current landscape.”