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Board of Directors
President and CEO Ma. Fe Perez-Agudo

2011 Ernst & Young Woman Entrepreneur of the Year Philippines, one of the 2013 Women Icons of Entrepreneurship of Go Negosyo, and 2014 Asia Pacific Entrepreneurship (APEA) Awardee (“Outstanding” category), is one of the few women leaders in the Philippine automotive industry. A scholar and graduate of Commerce from St. Scholastica’s College Manila, she counts over 30 years of expertise in the automotive and real estate industries with proven year-after-year success in business growth within various business environments and rapidly-changing market scenarios.

Chairman Emeritus Richard L. Lee

Best known as an icon and mover in the Philippine automotive industry, having come from a family that pioneered and built the automotive business in the country on the solid foundation of trust and integrity. A distinguished alumnus of De La Salle University with degrees in Economics and Accounting, and an MBA graduate of The Wharton School of the University of Pennsylvania, he is also known for his constant and far-reaching philanthropic work.

Chairman Edward S. Go

Counts over 40 years of management experience in the country’s top banking and finance institutions. He concurrently serves as Chairman of ASA Philippines Foundation and PLDT Beneficial Trust Fund and is an Independent Director of Metro Pacific Investments Corporation, PLDT Communications Energy Ventures, Inc. (PCEV), and Filipino Fund Inc. He is also a member of the Board of Mediaquest Holdings, Inc. and its related media subsidiaries, AB Capital Investment Corporation, Vicsal Investment Corporation, Union Galvasteel Corporation and Trans-Asia Petroleum Corporation. Mr. Go holds a Bachelor of Arts Degree (Magna cum Laude) from the Ateneo de Manila University, where he was as member of the Board of Trustees from 1998 to 2014, four years of which he was Chairman of the Board.

Vice Chairman Conrad G. Marty

A CPA and holds MBAs from De La Salle University and the Wharton School, University of Pennsylvania. He is currently Chairman Emeritus of Philippines-Korea Economic Council, President of Universal LMS Finance & Leasing Corporation, and director of Crown Equities, Inc. He is also a past director of Freeport Area of Bataan and a past president of the Rotary Club of Makati.



Looking at two decades as your lifetime partner in mobility and beyond, our journey through years of change and challenge has prepared us, Hyundai Asia Resources, Inc. (HARI) together with our nationwide dealership network, for a new era of challenges, to translate and adapt the spirit of Hyundai innovation through these volatile, fast-moving times.

More than ever, we understand how life today is all about spending quality time. Through the years, we have offered you mobility solutions that will help you enjoy just that, committed to remain for you the FIRST in innovative services, the ONLY in changing the game, the MOST in uplifting lives, and the BEST in mobility solutions.

As we power forward to an exciting future, we continue to engage more closely through this digital portal, which has been updated to reach you beyond the showroom and right in the comfort of your home or office.

Do check out our content to discover how we aim to create even better journeys with you.

#Driven Forward