The race to a triumphant yearend is getting even more exhilarating and aggressive, as the auto industry’s best brands continue to outperform each other in an all-out mission to win the Filipino motorists’ confidence. In this race for brand supremacy, Hyundai is braving up even more amidst the competition as it gains more momentum with brisk sales.
Based on the latest industry sales reports, Hyundai shored up its performance by a hefty 90.4% in year-to-date sales and notable 12.1% market share, strengthening itself further at Top 3 in overall industry rankings. Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai in the Philippines, credits its strong gains to the brisk sales of its next-generation automobiles in the Passenger Car and Light Commercial Vehicle segments.
Intensifying its position at Top 3 in the Passenger Car (PC) rankings, Hyundai’s PC sales grew by a remarkable 139.9% for the first 10 months of the year and cornered 16.1% market share. The Getz, Accent, Sonata, and Genesis Coupe continue to beef up Hyundai’s impressive standing in the PC segment.
Flaunting its Euro-chic style and punchy engine performance, the Hyundai Getz intimidates in spite of its compact package—and solid proof is its aggressive year-to-date sales that boast of a 135.2% boost.
Positioned as Hyundai’s phenomenal diesel sedan, the Accent continues to win the approval of motorists. Based on year-to-date sales reports, the Accent registered a whopping 447.9% growth, making it one of the leading brands in the B-segment of the PC category. For the month of October this year, the Accent showed more aggressiveness with a 106.1% growth versus the same month last year, giving it stronger footing in the PC segment.
With its all-new fluidic sculpture design and powerful Theta II petrol engine, the Hyundai Sonata is captivating more and more motorists in search of a premium executive sedan. Coming from a successful third quarter, being the number one Mid-size sedan, the Hyundai Sonata is unstoppable, as its sales remain upbeat as ever. Its market share increased to 19.2% and 36.3% in year-to-date and month-to-date rankings, respectively, keeping it an intimidating brand in the Mid-size sedan category.
In the non-premium sports car brand category, the Genesis Coupe still dominates the rankings with a lion’s share of the market at 86.6%. The Genesis Coupe’s monthly sales this year also improved by 8.3%, which translates to an average of 16 unit sales per month, emphasizing Hyundai’s success as a high-performance car brand.
Aside from making its mark as a favorite in the PC segment, Hyundai has also vigorously proven that it’s still one of the top choices in the LCV segment. This is evidenced by Hyundai’s 61.4% growth in the LCV segment based on year-to-date sales. Hyundai attributes these gains to the strong sales of the Tucson, Grand Starex, and Santa Fe.
Still as mighty as ever in the Compact SUV rankings, the Tucson scored an incredible 97.7% growth for the first 10 months of the year, which translates to an outstanding 39.1% market share, sustaining the Tucson’s title as the number one Compact SUV. The Tucson also dominated the Compact SUV rankings in terms of month-to-date sales, with market share of 25.4%.
In the Passenger Van category, the Grand Starex is still number one in the rankings, showing off an impressive 46.3% growth for the first 10 months of the year, and market share of 31.5%. Versus its sales in October last year, the Grand Starex improved for the same month this year at 29.7%, firming up its presence as the all-time favorite family van of Filipinos.
With its refreshing style yet all-powerful engine performance, thanks to its new Theta II and R eVGT engines, the Santa Fe Crossover SUV comes as a tough contender in the Mid-size SUV category. Hyundai’s stylish Crossover SUV registered a 36.8% growth based on year-to-date sales, cornering 6.9% market share. After its commendable sales in September, the Santa Fe’s sales jumped 141.7% in October, and on a month-on-month evaluation, the Santa Fe is even more intimidating for the month of October this year with growth of 90.5%.
With a brand focused on moving higher up the rankings and winning the customers’ nod of approval, Hyundai is racing confidently to a triumphant yearend this 2010. And as it continues to make record-breaking sales, Hyundai is well on its way to a strong finish that will spell another milestone year for this bold automotive brand.