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Hyundai Motor Signals Carbon Neutral Commitment through New ‘Expecting Generation One’ Campaign

Posted October 6, 2021
  • Hyundai Motor launches global campaign, ‘Expecting Generation One,’ to share its vision for achieving carbon neutrality, in line with its commitment made at 2021 IAA Mobility
  • ‘Expecting Generation One’ campaign film depicts mothers around the world who are counting on Hyundai Motor to play a key role in ensuring the sustainability of the planet  for future generations
  • Hyundai Motor aims to achieve carbon neutrality in its products and global operations by 2045 through clean mobility, next-generation platforms and green energy

SEOUL, October 6, 2021 — Hyundai Motor Company today launched a global campaign, ‘Expecting Generation One,’ with the online premiere of a short film signalling its commitment to fight climate change and achieve carbon neutrality in order to secure a habitable world for future generations.

The campaign reinforces Hyundai Motor’s recent declaration at the 2021 IAA Mobility Show in Germany that it aims to achieve carbon neutrality in its products and global operations by 2045 through clean mobility, next-generation platforms and green energy. Hyundai Motor plans to roll out more customer communications for ‘Expecting Generation One’ throughout the remainder of the year.  

“With this campaign, Hyundai aims to build consensus with customers about the value of planning for future generations,” said Thomas Schemera, Global Chief Marketing Officer and Head of Customer Experience Division of Hyundai Motor Company. “Our action is not just for us living in the present, but also for all future generations, including the ecosystems of our precious planet.”

In the campaign film, which debuted today on the company’s official YouTube channel (@HyundaiWorldwide) and other platforms, mothers and grandmothers from around the globe are seen and heard conveying their heartfelt wishes for a sustainable world in which future generations of people, animals, plants and ecosystems can thrive together. Vulnerable species, such as whales, elephants and penguins, are featured alongside human mothers from diverse backgrounds, heard with a soundtrack of nature sounds and a mother’s lullaby. 

The campaign serves to reinforce Hyundai Motor’s pledge to cultivate a sustainable future through a multi-dimensional strategy focused on clean mobility, next-generation platforms and green energy, particularly hydrogen, which Hyundai Motor Group detailed at its recent Hydrogen Wave event.

As part of its push for clean mobility, Hyundai intends to expand its leadership in electrification in coming years and is aiming to secure 30 percent of its global vehicles sales with zero-emission vehicles (ZEVs). By 2040, the company expects that battery electric vehicles (BEVs) and fuel cell electric vehicles (FCEVs) will account for 80 percent of its total fleet sales.

The company also aims to become a clean mobility provider through its long-term investments in green hydrogen based on renewable energy, Vehicle-to-Grid (V2G) and Second Life Battery Energy Storage Systems (SLBESS).

“As we advance our efforts in clean mobility and green energy, Hyundai Motor will continue to engage customers through campaigns such as ‘Expecting Generation One’ so that they can be part of the journey and share our vision of Progress for Humanity,” Schemera said.

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About Hyundai Motor Company

Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe.

Based on the brand vision ‘Progress for Humanity,' Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider.

The company invests in advanced technologies such as robotics and Urban Air Mobility (UAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services.

In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.

More information about Hyundai Motor and its products can be found at:

http://worldwide.hyundai.com or http://globalpr.hyundai.com

Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.

Contact:

Hee Chon
Global PR Team / Hyundai Motor Company

hee.chon@hyundai.com

+82 2 3464 8507